Soraa Reveals Its Disruptive LED 2.0 Technology

FEBRUARY 9, 2012 | By Compound Semiconductor

The firm's LED MR16, built on its breakthrough gallium nitride on gallium nitride technology, is superior to halogen

Soraa, a developer of GaN on GaN solid-state lighting technology, is launching its flagship product, the Soraa LED MR16 lamp.

The firm says this new product is the first LED lamp to provide superior performance to a traditional halogen MR16. It is also claimed to be the first LED lamp to provide halogen-equivalent brightness without requiring a mechanical fan and payback within months, not years.

The Soraa LED MR16 lamp based on GaN on GaN technology represents a revolutionary breakthrough in lighting technology: LED 2.0.

Founded by Shuji Nakamura, Steve DenBaars, and James Speck, Soraa leverages decades of expertise from the father of modern LED lighting, Shuji Nakamura, and preeminent solid-state lighting experts from the University of California, Santa Barbara. The company is headquartered in Fremont, California, where it houses the world's first GaN on GaN light-chip fabrication facility and their lighting products design lab.

Soraa says its pure GaN crystal is up to one thousand times purer than GaN on sapphire or GaN on SiC substrates, the platforms other LED lighting technologies rely upon today.

"Our technological foundation enables Soraa products to emit more light per LED material and handle more electric current per area than competitors, providing the highest quality light that makes for a perfect, more energy efficient replacement for traditional halogen lamps," said Soraa CEO Eric Kim.

The company's flagship product, the Soraa LED MR16 lamp, available first to commercial customers, is priced to achieve less than one-year payback. The company chose the MR16 format because it has been the most difficult LED lamp to do correctly, given its small size and intense, high quality brightness requirements. Soraa's GaN on GaN MR16 is the first LED to rival the traditional 50W halogen. Its perfect crystal structure delivers a bright, highly-focused, controlled beam with the ability to produce a high colour rendering index and centre beam candle-power to match a standard halogen lamp.

Soraa's efficient thermal design also delivers halogen-equivalent performance without requiring a mechanical fan. The lamp's elegant, single-source LED design provides crisp object definition with solo shadow, uniform colour and a perfect beam pattern. Additionally, the Soraa LED MR16 lamp features optimised electrical design for total compatibility, making it suitable for use with all common transformers and dimmers, both indoors and outdoors.

"I've been searching for a long time for a quality LED to replace an MR16 halogen. Soraa's lamp is a quantum leap over what is currently on the market, offering brighter light, dimmability, long lamp life, as well as dramatically improved energy efficiency," said Randall Whitehead, a leading U.S. lighting designer. "Soraa's is not only the first LED MR16 I've found that outperforms halogen lamps, it's simply a best of breed product."

Led by CEO Eric Kim, who brings deep technology and brand development leadership from his tenure at Intel and Samsung, Soraa is backed by over $100 million in funding from Khosla Ventures, NEA, and NGEN Partners.

"Lighting affects the way we see the world, and good light can make anything more compelling," said Co-Founder Shuji Nakamura. "At Soraa, we are proud to create efficient lighting products that do not compromise on performance, offer the highest quality available and greatly reduce energy waste. We believe that with GaN on GaN, we have truly entered the next chapter in LED technology: LED 2.0."

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Andy Beck